About
Foundations, then zero-to-one, then the biggest clients in the firm.
I learned craft in agencies, learned stakes as a startup's first designer, and learned scale on national healthcare and Fortune 100 accounts. The through-line is the same: walk into the ambiguity early, and leave with something people can hold.
Fifteen years, seven-million-user products, first-to-market AI and computer-vision work. Still happiest in the messy first three weeks.
How I work with AI
Prototypes in stakeholders' hands early enough to change the conversation.
Leverage, not shortcut. Everyone claims AI fluency now — these are the receipts.
The cycle
Leverage, not shortcut — the craft comes first, the AI makes it move faster
01 · Research & ideation
Understand the domain, the users, the workflow — before anything is built.
04 · Decide & refine
Alignment happens in the room; learnings feed the next cycle.
Working software changes the conversation.
Days per cycle
02 · AI-built prototype
Working software in days, not months — Cursor, Figma Make.
03 · In stakeholders' hands
They use the workflow live — they react to software, not descriptions.
Proven on: client alignment cut from 6+ months to 3 sessions · a $30M account turnaround · the fastest approval a major account had seen.
Selected receipts
6mo → 3
AI-accelerated client alignment
$12M
Series A, Seqster
$30M
Account saved and expanded