I lead the design efforts from conceptualization to product launch. Our goal was to land Walmart as a customer to use our software in their vision department. This app now lives in over 4,000 stores in the U.S., and it helps numerous customers make better purchasing decisions.
The main goal was to boost sales due to declining sales because of outside competition such as LensCrafters, Warby Parker, and Costco. So we proposed to create an application that will live in the Vision Center to improve customer experience in the digital space as well as the physical space.
One of the benefits of having an in-store app was to reduce clutter. Store clerks usually had to fumble through a handful of brochures and pamphlets to give to customers. Only to end up confusing them and having them leave without a purchase.
When we presented a storyboard to get Walmart’s management onboard, they were so impressed by it that they quickly approved the project and pushed us to design and develop right away.
One of the biggest challenges was to design an onboarding process that allowed the user to connect data through multiple methods with multiple sub-accounts.
Designing the app was pretty straight forward. At that time , when I was working on Walmart, they had not implemented any UX guidelines. So all I had to do was make sure I was following their branding style guide to match.
I really enjoyed working on this project. Because I always had this vision of future where the lines between the digital space and the physical are seamless.
This is me almost 3 years after I designed this app. I went to a random Walmart and interviewed a sales clerk to follow up on how the app was doing,
Jocelyn is one of our users whom I got to interview. Overall she gave me a ton of positive feedback. She thinks that the app has improved sales, and it has helped her communicate with customers.
If you want to hire me or say hello.
